A Fresh Take on a Local Family Restaurant
How does a restaurant separate itself from its competition, when the area (Los Angeles) is filled with many places who offer similar menus, at similar price points?
We were able to achieve that with the brand refresh of TOM's Family Restaurants by focusing on two main things -- design consistency, and the human connection.
Savor the Day
TOM's Family Restaurants is built through the bond of the three brothers who started the business. In meeting them and getting to know them, the brand came to life. This is a restaurant story that is built upon a familial bond, where every employee, top to bottom, was proud to work there.
Forming the campaign through a "reality series" lens, the TOM's brand follows the brothers and their friends, as they have fun creating great food for their community.
A New Restaurant Build
This fun was most evident in the Pasadena, CA location that we helped build for TOM's. Starting from a blank slate, our design decisions were guided by the brothers' passions.
Partnering with Sector 9 Skateboards and outfitting the location with decks, illustrating wacky cartoons, and installing murals specific to the history of Pasadena, we created an experience that enhanced the TOM's brand for years to come.
Shoutouts: Black Lab Production (Paige Gillingwater, Holland Henton, Jack Oles, Kevin Smith, Jan Skorstad)