For Tabletop Gamers Everywhere
Often in tabletop gaming, there are multiple things that gamers need to keep track of. Ultra PRO's Multi-Ring offers an easy way to track status conditions, health points and more with versatile trackers that are adaptable to many games.
A Gaming Icon
The iconography design for this product is built with the idea that it could work with all tabletop games. The icons are unspecific enough that they don't particularly lead to a certain game, and with these games often having more than 10 status effects, the gamers themselves are given the ability to imagine the many case-uses for them.
The iconography becomes a foundation for the way we market the product as well. The icons are present in packaging and marketing assets that connect the product to its function and identity.
Packaging as Storage
The choice to package the product in a clear tube serves two functions. One, for a unique product unlike anything else in the market, consumers are able to see the product and help visualize what it does. Secondly, once purchased, the tube is designed to act as a storage vehicle for the 10 Multi-Rings -- easy to bring to game nights!
Shoutouts: Nolan Englund (Video) • Justin Cole, Dekan Wheeler (Product Management)
Artwork featured is the property of their respective owners. No copyright infringement is intended, and all rights are reserved by the original creators.