A Chaotic Game Deserves a Vibrant Style
Hey Hey Relay is a chaotic board game where players have to perform funny actions to progress their characters in a relay race!
Breathing New Life
When this game reached the creative team, the game was in need of an identity. The idea of the game had already come to fruition, but the game was lacking the glue that connected its design to the game mechanics.
Character Driven
Why have the art solely be a backdrop to the game? I felt that the art needed to be in the forefront, so it would accompany the gameplay more seamlessly.
By creating 6 unique characters (and adding funny tie-ins to the game mechanics through them) we have built a world where Hey Hey Relay can exist within itself. Play as Ninja Cat, and your team can "disappear" in a puff of smoke. Captain Frog, and you play with a pirate accent - you get the idea. By upping the fun through character design, we have also upped the appeal of the game.
This shift in game design at Ultra PRO has paved the way for other upcoming releases. Using Hey Hey Relay as a base, games such as Food Fight Frenzy and the refreshed Pass the Pandas have created a synergistic range of products, and fit in more with this new world we have built for the brand.
Shoutouts: Nicholas Fiorillo (Product Management) • Jaime Lee, Jessica Eyler (Design) • Kim Vandenbroucke (Game Design) • Sara Cate Galasso (Photo)