We Don't Make Mistakes, Just Happy Little Accidents
Bob Ross is legendary. He has made art accessible and enjoyable to millions worldwide. We are lucky to have the opportunity to continue in his legacy of creativity and positivity through this product line's identity.
The Joy of Painting
The Bob Ross collection by Ultra PRO is the perfect blend of nostalgia and a celebration of his art. More than showcasing memorable Bob Ross artwork, we have added unique touches to connect stronger with fans. His quotes, signature, and iconic headshot are strategically placed to form a synergistic offering for the line.
More importantly, our marketing strategy touches on this nostalgia, using quotes from Bob Ross himself in a simple stage set up where various paints and art memorabilia surround the line. By crafting assets that hit on these feelings of reminiscence, we've created happy little moments of hype and excitement.
Shoutouts: Nolan Englund (Video) • Ken Pilapil, Jaime Lee, Xavier Russell, Jacqueline Ronquillo (Design) • Tommy Waters, Justin Cole (Product Management)
Artwork featured is the property of their respective owners. No copyright infringement is intended, and all rights are reserved by the original creators.