The Greatest Helmets on Earth! ... probably
KRASH! is Raskullz's big sibling brand -- the same fun design approach for bike & skate helmets and accessories aged up for pre-teens and teenagers.
Trend-Driven
Designing products for this age group can sometimes be a challenge. Kids at this age, socially, are discovering a lot about themselves and their likes and dislikes.
Often, pre-teens are at that age where they don't want to wear helmets any more. KRASH! is at its best when the designs are cool without trying to be too cool, and fun without trying to be too much. By always keeping an eye on pop culture / social trends, designs in the product line strike that perfect blend of radness.
The Backdrop
In marketing assets, we use a "vaporwave" aesthetic to represent KRASH! This design style started emerging in the early 2010's, but does relate back to the 80's/90's. There is play here within the video game world, technology and the digital.
As a backdrop to the design, vaporwave is a great blend of futuristic and retro. It creates a stylish aesthetic that the target audience relates to well, and allows the world of KRASH! to live within its own unique style.
Shoutouts: Mark Doublin, Butch Ramirez, Daniel Tamez (Design) • Brian Downes, Reina Kito (Product Management)